/ BRAND FILM
TREK x WAVECEL
WaveCel is the biggest advancement in the protection against cycling concussions in over 30 years. Standard foam helmets are designed to protect against direct impacts. But WaveCel accounts for how most cycling accidents actually happen: ungracefully, with twists, turns, and angled impacts. WaveCel road, mountain, commuter, and e-bike helmets are remarkably effective at preventing concussions caused by common cycling accidents.
Trek and Bontrager have partnered with WaveCel to create a helmet technology that disrupts 30 years of accepted safety standards. You only get one brain. It's worth protecting.
Our Role
Creative Direction
Pre-Production
Shoot Production
Post Production
Pre-Production
Shoot Production
Post Production
Collaborators
Creative: Team Studio
Director: Matthew Gamlen
Producer: Nic Parrish
Cinematographer: Jayson Bosteder
Director: Matthew Gamlen
Producer: Nic Parrish
Cinematographer: Jayson Bosteder
Bright Future Society™
Los Angeles / San Francisco / Portland
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