/ KEYNOTE CONTENT

NIKE

Creating the presentation content for John Hoke, Nike's Chief Design Officer, for his appearance at the Fashion Technology Forum was a true privilege. Our task was to encapsulate Hoke's distinctive vision and Nike's commitment to innovation throughout his talk.

Nike's approach is grounded in rigorous research and data analysis, aimed at deeply understanding athletes' physiological needs to innovate in product design. Our fascination grew as we delved into the ways Nike's R&D teams harness insights from the natural world, merging technical innovation with aesthetic inspiration. One example was learning how the structure of a dragonfly's wing informed the design of a more resilient and efficient running outsole, strategically reinforced where it’s most needed.

To bring this convergence of nature, science, and design to life, we developed a series of animations that draw on natural phenomena, geometry, and principles of physics. These were paired with a bold and vibrant typographic style, aiming to communicate the fusion of natural elegance and technological advancement that defines Nike's design philosophy.


Watch the full keynote with John Hoke.

Our Role
Creative Direction
Motion Design
Video Editing

Collaborators
Nike Client: Howard Lichter
Creative: Cinco Design
Director: Matthew Gamlen
Account Director: Chris Leedom

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